With the launch of the new Motorola WAVE TLK 150, combined with the most business operations still adjusting to the new normal, dealers are trying to figure out how to effectively sell the TLK 150.
With a combined 40+ years of experience in the wireless communications industry, M4D knows a thing or two about selling Motorola products and services. Our team understands the sales business and can help you reach your target customers and get them to see the value in the Motorola TLK 150.
The key is to learn more about your customer and how the Motorola TLK 150 fits in with their business model, now and in the years to come. So, let’s take an in-depth look at the sales process and several tips for selling the Motorola TLK 150.
What is the Motorola TLK 150?
The Motorola TLK 150 is part of the Motorola WAVE complete solution that enables interoperable push-to-talk (PTT) communication across broadband and radio networks and devices. Whether on a smartphone, radio, computer or landline, end-users can connect instantly and securely with WAVE.
What are the Key Features of the Motorola TLK 150?
Understanding the needs of your end-user and how the Motorola TLK 150 can meet those needs is the first step in marketing this solution. The next step is understanding that your end-user doesn’t have all day to read product spec sheets or do independent research. They need you to tell them what the key features are and how they will solve their problems.
Remember, each industry will have different needs so the best thing to do is create a short list of key product features and note what features are best for each industry. This will help streamline sales calls and supporting email campaigns to help you target each vertical with the right messaging.
Motorola TLK 150 Key Product Features
IMPROVING DEPLOYMENT SPEED: TLK 150 mobile two-way radio can be deployed without building out a costly radio infrastructure for wide area networks.
ENABLING WIDE AREA PUSH-TO-TALK: TLK 150 mobile two-way radio operates on nationwide cellular network allowing radio-like communication.
REDUCED OPERATIONAL OVERHEAD: TLK 150 mobile two-way radio allows immediate remote updating and over-the-air programming anywhere across the country.
REDUCING LIABILITY: TLK 150 mobile two-way radio provides communication and location tracking while meeting federal safe driving requirements.
CONTROLLABLE / SCALABLE EXPENSES: TLK 150 mobile two-way radio utilizes a subscription-based service that easily scales to meet your business needs.
RADIO INTEGRATION CAPABILITIES: Connect the TLK 150 mobile two-way radio to MOTOTRBO systems you already own.
SELF-SERVICE BILING: Scale subscriptions for the TLK 150 mobile two-way radio based on your workload with self-service billing.
COMMUNICATE ACROSS PLATFORMS: The WAVE mobile app enables instant communication between the TLK 150 two-way radio and smartphones across carriers.
ONE BUTTON, MULTIPLE TEAMS: Collaborate at the speed of business with push-to-talk. Contact multiple teams or individuals.
LOCATION TRACKING: Easily manage your workforce using GPS to maximize safety, check project status, find faster routes, modify tasks, and position team members where they’re needed most.
WI-FI CONNECTIVITY: Stay in touch inside industrial buildings and other environments where cellular coverage may be limited by sending and receiving push-to-talk calls over compatible Wi-Fi networks.
BUILT TOUGH: Never worry about rain, dust, extreme temperatures or even the occasional drop. The TLK 150 radios are designed with an IP54 rating to perform in harsh working environments.
Find Out Your Customer’s Core Challenges
Like we mentioned in the previous section, each industry, operation, and even individual user will have unique challenges and communication requirements. What is your customer’s most pressing challenge, and how can your product resolve this challenge? This should be the key question you consider when selling the TLK 150 to your customer base.
Take the time to research your leads and find out what their core challenges are. Then you can position the TLK 150 as a critical solution to these challenges. This will help you to reduce the amount of time wasted calling leads that are not interested in the product.
Place the Product on the Landing Page of Your Website
Part of the challenge many customers have with choosing quality radio products is finding information. If your team is working to sell the TLK 150, relevant information about the product should be on your website and easy for buyers to find. The best way to do this is to place the information on your homepage, near the top.
So, when a customer visits the site, they don’t have to scroll down several pages to find the information. Add a catchy title that highlights a key selling feature of the Motorola TLK 150, in addition to a call-to-action the user can click for additional information or fill out a form to request information, so you are capturing their contact information.
Align Giveaways with the Customer’s Buying Journey
Where is the customer in their buying journey? By answering this question, you can address the customer’s core requirements and move them forward in making the purchase. Presenting them with a giveaway that aligns with their point in the buying journey is a great way to engage your target buyer.
For example, if the customer is still at the comparison stage, you might provide them with a free brochure that highlights product information. Remember, the information should be simple and to the point. Your customer doesn’t want to spend time pouring over the technical details. They want to know how the product benefits their business and why the TLK 150 is better than the alternative.
Add a Tagline to Your Email
Email is the primary form of communication between most sales team members and their customers. Ensure you make use of your email when you’re promoting the Motorola TLK 150. Place a tagline at the end of your email, highlighting the product and its key features. Multiplied over hundreds of emails that you send each day, this significantly increases your chances of making additional sales. Adding a tagline gives the customer the feeling that they can control the transaction. They can come to you and find out more information. And it’s a rich source of leads for you and your team.
Get Some Sales Guidance
The goal is to set you apart from other radio dealers in the region and throughout the country. While most companies can simply copy and paste language from the tech brand’s website, customers are becoming savvier. They’re starting to recognize the companies that provide them value for money and more comprehensive information about the products within the industry.
That’s why so many dealers are now turning to M4D for guidance on their sales process, including cold calling, email campaigns, and marketing automation. We can also provide custom website content that sets your company apart from your competitors. We can help you with eBooks and brochures designed with unique product details and can empower your brand as a leader for two-way radio products.
Give your customers the materials they need to trust that you are the right radio dealer for their operation. Book your Free Marketing Strategy Session today to discuss key insights and tactics designed specifically for radio dealers.