Many skills come into play when managing a two-way radio dealership. From sales to human resources, equipment partner relationships, and technical support. But when it comes to website layout, you may be left wondering where to start.
The importance of good web design for two-way radio dealers goes beyond how visually appealing it is. According to a Forbes article by Drew Hendricks, 94% of survey responses regarding reasons that website visitors mistrusted a website were related to web design elements. The remaining respondents mistrusted the business based on specific web content.
So, how should your wireless communications company start building a lasting online presence? Here are our top five elements that your two-way radio dealer website should include.
1. Mobile-Friendly Web Design
Two-way radio dealer websites contain a high level of information that many customers view from work or on the go. That lines up with Statista’s study indicating that in 2018, 52.2% of website traffic occurred from mobile phones. This is a slight increase from the previous year’s 50.3%. With this statistic in mind, it’s clear that mobile phone usage isn’t decreasing anytime soon for your customers.
The layout for your dealer website is vital to your online presence. Not only will customers be able to answer their questions about your dealership and products, but Google will also rank your website higher in relevant search results due to mobile compatibility.
2. Product Catalog
A product catalog is an essential element of a two-way radio dealer website. It helps to educate your potential (and current) customers on the solutions that you provide.
According to Salesforce, a lead typically needs 6 to 8 “touches” through web content before making a purchasing decision. One such way for your two-way radio dealership to maximize every interaction with your customers is to create a website layout that provides as much relevant information as possible.
This type of design is valuable to the success of your dealership. It’s also important that you can easily update your product catalog to reflect new or time-sensitive offerings. The M4D standard package includes automatic catalog updates, so that you can introduce the latest technology to your customers without the need to go through complex web development.
3. Lead Generation Landing Pages
Generate more leads with the help of landing pages built into your custom two-way radio dealer website. According to HubSpot, businesses with 30 landing pages generate 7x more leads than businesses with five or less landing pages.
A valuable way to generate leads through your two-way radio dealer website is to create custom landing pages with contact forms. This will distribute web content to your customers only when they enter in their contact information. Landing pages that are strategically placed throughout a dealer’s website are proven to improve lead conversions. They create trust with your customers by delivering the information they’re looking for (for free) while providing your sales team with contact information for qualified leads.
4. SEO Content
SEO (Search Engine Optimization) content is important if you want Google to rank your website higher on search engine results pages. Using the manufacturer supplied content not only makes your brand look like everyone else that’s doing this, Google also penalizes duplicate content by pushing down your company’s position on search results.
Rather than using duplicate content or paying for costly advertising, you can include keywords in your web content that people are using to search for your products and services. This will help Google suggest your two-way radio dealership to leads that type the same keywords into a search engine. The most effective ways of improving your website’s SEO ranking is through blogging, the use of keywords specific to your local area, link building, a mobile-friendly site, and social media engagement.
5. CRM & Marketing Automation
Marketing and sales departments use marketing automation to automate online marketing and sales activities to both increase revenue and maximize efficiency by reducing time spent on repetitive tasks. 80% of marketing automation users saw their number of leads increase, and 77% saw the number of conversions increase. Combining marketing automation with a Customer Relationship Management (CRM) platform help sales teams effectively manage your customer database and capitalize on more sales opportunities.
Ready to take the plunge into your custom two-way radio dealer website? M4D can help! Our goal is to develop a website layout for your two-way radio dealership that will drive more traffic and convert more leads. Discover how M4D works by contacting us today.