M4D Works

Lead Generation

What Is a CRM and Why Should Two-Way Radio Dealers Care?

Data is now central to everything your sales team achieves on a daily and weekly basis. Without direct access to real-time and historical data, you will never have accurate insights into your ongoing opportunities and sales targets. CRM software is considered one of the most critical tools on the market today for contact data collection …

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5 Reasons Two Way Radio Dealers Miss Sales Opportunities

Every radio dealer is looking to increase revenue, usually by attempting to increase leads, but this is only half of the equation. If you’re increasing leads but missing sales opportunities, you aren’t really getting any closer to increasing revenue, are you? You may have heard the term come up in a Motorola presentation, most likely …

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